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The Lumina Team

Max Henrion

Chief Executive Officer

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Founder and CEO of Lumina Decision Systems, Max Henrion has 35 years of experience as a researcher, educator, software designer, consultant, and entrepreneur, specializing in the design and effective use of decision technologies. He is the lead designer of Lumina’s flagship product line, Analytica -— the software about which PC Week said, “Everything that’s wrong with the common spreadsheet is fixed in Analytica,”   and has led teams to create decision-support tools in a wide variety of applications including energy, environment, R&D management, healthcare, telecommunications, aerospace, security, and consumer choice.

Max has an MA in Natural Sciences from Cambridge University, Master of Design from the Royal College of Art, London, and a PhD from Carnegie Mellon. Previously a consulting Professor at Stanford University and Associate Professor in the Departments of Engineering and Public Policy, and Social and Decision Science at Carnegie Mellon, he is now an Adjunct Professor at Carnegie Mellon University. 

At Ask Jeeves, he was Vice President for Decision Technology. Using technology developed by Lumina, Max led the division that created the Jeeves Advisor, a website offering online consumer advice. More recently, his work on decommissioning offshore oil platforms won the 2014 Decision Analysis Practice Award from the Society of Decision Professionals and the INFORMS Decision Analysis Society.

Max was the founding President of the Association for Uncertainty and Artificial Intelligence. 

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Lonnie Chrisman

Chief Technology Officer

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Lonnie Chrisman photo

Lonnie Chrisman, PhD, Lumina's Chief Technical Officer, heads engineering and development of Analytica®. He has authored dozens of refereed publications in the areas of machine learning, Artificial Intelligence planning, robotics, probabilistic inference, Bayesian networks, and computational biology. In 1977, when he was in the eighth grade, he had his first paid programming job and built his own personal computer. In 1987, he was awarded the Alton B. Zerby award, "Most outstanding Electrical Engineering Student in the USA".

Lonnie has a PhD in Artificial Intelligence and Computer Science from Carnegie Mellon University and a BS in Electrical Engineering from University of California at Berkeley. And he really trusts Analytica calculations - he used Analytica for seismic structural analysis of an extension that he built onto his own home where he lives with his wife and four daughters!

Karen Lee

Associate Analyst

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Karen Lee

Karen Lee, MS, is an Associate Analyst and sometime Graphic Designer. She holds a M.S. in Management Science (Operational Research) from the London School of Economics and a B.S. in Decision Science from Carnegie Mellon University. Karen worked as a research assistant evaluating public perception of, and elasticity to, potential transportation policies in Pennsylvania, winning a prize for Outstanding Policy Analysis Project. She also completed a short stint as a graphic designer at Designworks in San Jose. An avid analytics modeler, Karen has a wide variety of interests and boasts a Bacon number of 4, reads at an average rate of 5.56 books per month, and hits people with sticks 3 times a week at San Jose Kendo Dojo.

Marie Kjargaard

Customer Service & Marketing Strategy

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Marie Kjargaard is a customer service specialist and coordinator of marketing strategy and initiatives with Lumina, She is committed to guiding clients to successful solutions. Marie has grown several companies from the ground up, including an online news company and a business consulting and project management company. Her roots are in teaching and mentoring college students in business administration and entrepreneurship. Marie holds a Bachelor of Commerce in Finance and Economics.

Outside of work, her free-time is filled spending time with family and volunteering. She is passionate about the quality of life for people with disabilities. As an advocate in this area, Marie has volunteered and been successful in raising the standards for educational and vocational services in her community.

Jaya Hoy

Customer Support

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Jaya Hoy is Manager of Customer Support for Lumina and has taken care of our customers' Analytica needs for the last 16 years. She is trained as a concert pianist, but uses her skills to manage the complexity of Lumina sales and customer support, and coordinate access to all Lumina products, tools, training and support. Her goal is to ensure an efficient process for sales, licensing, support, training, and consulting services, to make sure customers can easily purchase and optimally use Analytica products.

Bob Fung

Special Projects

Bob Fung, PhD, assists Lumina on special projects and business development. He has a BS from UC Berkeley in Electrical Engineering, and a PhD from Stanford University in Engineering Economic Systems. He was Lumina's third employee (along with its Founders), where he led projects to develop schedule cost risk analysis for the Space Shuttle NASA Kennedy Space Center. He was the cofounder and CEO of Prevision Inc, a pioneer in machine learning and optimal decision tools, acquired by Fair Isaac Inc. (NYSE: FICO). At Fair Isaac, he was the Vice President of Decision Technology, and led development of tools for credit decisions. Bob has published multiple papers and patents in credit scoring an Bayesian networks.

Xirong (Elise) Jiang

Associate Decision Analyst

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Xirong (Elise) Jiang, PhD, is Lumina’s Director of Business for Asia-Pacific leading the marketing and business development in Asia-Pacific. As a Senior Decision Analyst, she specializes in decision consulting and building transparent decision-support tools for clients facing complex decisions from different industries including governmental organizations, energy industry, finance industry and consulting industry etc. For example, she has led the development of ATEAM (Analytica Transportation Energy Assessment Model) to project the effects of new technologies, including biofuels, plug-in hybrids, and hydrogen fuel cell vehicles on the US vehicle fleet to assess fuel economy, demand by fuel type, and lifecycle GHG emissions.  Prior to joining Lumina, she was a Senior Associate at Green World Capital, LLC, assisting companies in Clean Tech industry in corporate financing and project financing, and a Research Analyst at Glass, Lewis & Co., LLC, advising institutional investors on the corporate governance practice of their portfolio companies. She received a Ph.D. in Physics at Stanford University with a dissertation focused on developing cutting-edge technologies of fuels cells and solar cells. In connection with her work, she has received three international patents and published fourteen journal articles. Xirong also holds an M.S. in Management Science and Engineering from Stanford University, and a B.S. in Material Science and Engineering from Beijing Normal University.

Robert D. Brown III

Decision Strategist and Analytica Trainer

Robert D. Brown III

Rob Brown is Lumina’s most experienced trainer. Rob has worked with Analytica since before it was Analytica (the early ancestor was called Demos). He first discovered the influence diagram modeling environment in 1996 while working for Scientific Atlanta. Rob found the platform both powerful and easy to use, and has been an enthusiastic advocate ever since. The modern version of Analytica contains many of Rob's improvement ideas. Teaching is in Rob's blood as he taught secondary level math and physics early in his career.

Now, as president of the strategic planning consulting group Incite Decision Technologies, Rob continues to to develop decision support tools and performs quantitative analysis for strategic planning and capital allocation. Recognized as a talented teacher and Analytica expert, Robert agreed to host his first Analytica training session in Los Gatos in 2000. His enthusiasm has been rubbing off on trainees ever since.